FirstPromoter pricing: how the plans work and what you really pay

FirstPromoter pricing: three plans set by affiliate-driven revenue

FirstPromoter lists three plans: Starter, Business and Enterprise. Each is offered with monthly or yearly billing, and each starts with a 14-day free trial that asks for no credit card. The plan you need depends on how much monthly revenue your affiliates generate, not on your total revenue, which FirstPromoter's pricing FAQ states directly.

This guide lists no dollar amounts. FirstPromoter's pricing page shows one set of cards for monthly billing and another for yearly billing, and amounts change. Read the cards on the live page with each toggle in place, then use the method below with your own figures. The page was read on October 23, 2026.

What each plan adds: affiliates, campaigns, domain and white-label

• Starter: up to 1,000 affiliates, 3 campaigns, a brandable affiliate dashboard, all five billing integrations, coupon tracking, mass payouts and tax-form collection.
• Business: no affiliate limit, unlimited campaigns, a custom dashboard domain, a dashboard embedded in your app with automatic login, a custom email domain, one-click direct PayPal payouts and VAT-compliant self-billed invoices for EU companies.
• Enterprise: everything above plus white-labeling with custom CSS and JavaScript, single sign-on with activity logs, post-back URLs, promoter-only non-monetary rewards and managed auto payouts, which are for SaaS companies and need approval.
• On every plan: unlimited team members, fraud controls, multi-tier commissions up to three levels, double-sided rewards, and admin, affiliate and tracking APIs with webhooks.

The revenue ceiling: what happens when affiliates start to work

According to FirstPromoter's FAQ, when affiliate-driven revenue passes the ceiling of your plan, the account moves to the next tier so tracking and commissions continue without interruption. That protects your tracking, but it also means the bill rises when the program succeeds. Treat the next plan up as part of the budget from day one.

Starter is also the only plan with an affiliate cap, which the page puts at 1,000. Business and Enterprise list no affiliate limit.

Fees and add-ons outside the plan: commissions and payout costs

Three costs sit outside the FirstPromoter plan. First, the commissions themselves, which you set. Second, the fees of whichever payout route you choose; the plan grid does not list payout-provider fees, and PayPal, Wise and banks set their own. Third, your payment processor's fees on each customer payment.

One add-on condition to know about: one-click direct PayPal payouts need a PayPal Business account with the Payouts API, according to the grid. Check that your account qualifies before you rely on it.

Total launch cost: a formula you can fill in

Here is the working formula for one month, in plain terms:

Monthly cost = plan fee + commissions owed + payout fees + the hours you spend on approvals and payouts.

Commissions owed are the commission rate multiplied by revenue from referred customers in the period, and they last only as long as your rules say: a set number of months, a set number of payments or the customer's lifetime. FirstPromoter's grid lists all three. A shorter commission window lowers total commissions but can make your offer less attractive to affiliates.

Is it worth it: a break-even check with your own numbers

Take one referred customer's monthly payment. Subtract the commission you pay on it and your processing fees. The remainder is what that customer adds each month. Divide the plan's monthly fee by that remainder. The answer is how many referred customers it takes to cover the tool.

Run it twice: once for the plan you need at launch and once for the next plan up. If the second number looks out of reach, a flat plan or a free starting tier may fit better, and the software shortlist names both. The FirstPromoter review covers the limits, and the launch guide covers commission rules.